Saturday, July 11, 2009

Be Human to Jazz Up Your Sales

A few weeks ago I blogged about words being powerful. And this week I read an article on Yahoo called 10 Boilerplate Phrases that Kill Resumes. It says that adding a human voice to your resume will help you stand out and is better than the stodgy boilerplate phrases seen on every resume. The same notion holds true for marketing your business.

The business world seems to be more human to me today. Companies align themselves with causes and charities to be socially responsible and also to boost sales. Business language has taken on a more casual tone as email has replaced the formal business letter. And business dress is more casual - even my bank has casual Fridays.

Take a look at these phrases businesses use on promotional materials and ideas for how to make the phrases more human:

"Maximize employee productivity" could be "Get the most out of your people."

"Increase sales" could be "Double your sales in 60 days."

"We are known for our high quality" could be "We are fanatical about being the best we can."

"We will help you be more successful" could be "We love it when you are a winner."

How are you making your business more human?

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