Some examples of incentives that could have adverse affects on sales are:
- Contests to see who can achieve the "Most Number of Anything." Quality usually trumps quantity. Think through short cuts or business that might be sacrificed just to achieve the "number."
- Short-term programs. Closing a quick deal can be done at the expense of customer service. Make sure an incentive program keeps the big picture in mind and promotes long term customer loyalty.
- Complex incentive plans that frustrate employees. Keep programs simple.
- Taking too long to provide the incentive program reward. Give people their stuff FAST - the faster the reward is delivered the greater the enthusiasm will be.
- If you are focused on the bottom line you may cut costs in areas that give your customers less value.
- If you are desperate for some sales revenue you make make promises that are hard to keep or make deals that don't provide adequate profit.
- If you need to increase your client base you may take on a new client/account that isn't a good fit or drains your energy.
Watch out for the above sins and your chances of having long term happy clients will increase.