- It's hard to throw away a hand-addressed letter without opening it first
- They provide a personal touch that can't be communicated via email
- Handwritten thank you notes are becoming a lost art. They are practically a novelty and almost certain to be read by the recipient
If a handwritten thank you note feels too informal for your recipient then type and print it on your letterhead. You can use a light and breezy tone - but if you type it, make sure the grammar, punctuation and formatting are in a professional business style.
Along with showing gratitude, thank you notes create additional opportunities to jazz up your sales by getting your name and company in front of your client. They are like a marketing brochure in disguise.
I love this quote by Tom Peters: “A two-line, largely unreadable scrawl beats a page and a half spit out by the laser printer.” So get to writing!