Small businesses that do not conduct web-based transactions still utilize online technology in daily operations. Below is a thumbnail sketch of how to use e-technology in your small business:
- Website. Your home page should reflect the personality of your business and have some pizzazz! Brainstorm to find unique and intriguing words to use on your home page so that your website will catch a web surfer's eye! A thesaurus may come in handy. The 3 minimum contents of a small business website are:
- A jazzy homepage that tells people why they should read it.
- A bio page that tells your readers about you and your business.
- Content that changes regularly to entice people to revisit your website.