Wednesday, October 24, 2007

Jazz Up Your Sales Using a Thanksgiving Card

One way to jazz up the sales of your business as the year winds down is to send a holiday card. To make sure your message really stands out send a Thanksgiving card instead of a Christmas card for the following reasons:

  1. Your card will stand out because it's first. People receive an average of 21-42 Christmas cards but can you remember the last Thanksgiving card you received? You will beat the holiday card inundation and your card won't get thrown in the pile with all the other Christmas cards.

  2. Consider sending a card with a Thanksgiving recipe or holiday decorating ideas. This will provide useful information that recipients will be inclined to save. Be creative about tying the message in with your business ~ it's okay to have a little fun with it. You might sign the card, "From us turkeys at XYZ Company." Here's a website with some clever Thanksgiving card ideas.

  3. Make it personal. As difficult as it is to sign your name or write a short note in every card make an effort to do so. A preprinted name inside a preprinted envelope doesn't make anyone feel special and is less memorable. As a minimum - sign your own name.

  4. E-cards are great if you have a good email list and especially if you market through an electronic newsletter.

  5. Thanksgiving is a time for being thankful and showing gratitude. It just makes sense to acknowledge clients at this time of year.

  6. Remember the day after Thanksgiving is the biggest retail shopping day of the year. Can you tie in a reminder about this shopping day and offer an "early bird" (no pun intended!) special?

  7. If you want to send a gift consider a Thanksgiving pie. My real estate agent sends out a notification every year to her clients to pick up a Thanksgiving pie at her office 2 days before Thanksgiving. All I have to do is call her office and tell her "apple" or "pecan." What a great marketing idea! I feel special... she reminds me of her business... and it forces me to physically (and willingly) go to her office where she can make face-to-face contact. I love it! And guess who I think about when people ask me about a real estate agent referral?

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